Last month, the Seattle-based coffee giant shut down more than 40 stores across New York as part of a $1 billion restructuring plan. Nearly 900 partners were affected. It’s a tough moment—for the employees, for the neighborhoods, and for the coffee scene at large.
But in the midst of this shift, there’s a quiet opportunity brewing. Not for the big chains. For the independents. For the local coffee shops. For the ones near those shuttered Starbucks locations.
When a major player exits, it leaves behind more than just empty storefronts. It leaves behind routines. Customers who still live, work, and shop in the area. People who are looking for a new place to grab their morning latte or afternoon pick-me-up.
If you’re a coffee shop owner or operator nearby, this is your moment. And it doesn’t require a massive overhaul or big-budget marketing. It starts with something simple: hospitality.
From day one, you’ll notice new faces. Maybe unfamiliar orders. Maybe someone asking for a drink that “smells like Starbucks.
Hospitality begins with listening. Create something new or semi-new. Make mistakes. Learn. Grow.
Your coffee shop is a living organism. It evolves. It breathes. It grows. Don’t be stubborn. Don’t cling to the past. But also—don’t lose your identity.
This is a chance to earn loyalty, not just attention. But loyalty doesn’t come from gimmicks. It comes from consistency, warmth, and thoughtful service.
Don’t Chase Everyone—Serve Those You Can Keep
Here’s a common trap: trying to please every new customer at the expense of your regulars. Suddenly your barista is stuck making a complicated drink that slows down the morning line. Your staff isn’t unlimited. And you can’t betrayed the morning loyal customers
You can’t have everyone. But you can keep those who feel seen, heard, and cared for. Focus on the “free” customers—the ones who are actively looking for a new home for their coffee ritual. Let your shop be that place.
The market is changing. People are adjusting. And your coffee shop has a rare chance to grow—not by chasing trends, but by showing up with heart, consistency, and a willingness to evolve.
So, welcome the new faces. Honor the old ones. And let your coffee shop become the place they didn’t know they were looking for.
